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Marketing, Sales and Distribution
Virtual strategy:Three case studies
Éric Pagé, JoAnne Labrecque
Although the failure of many dotcoms in recent years has dampened enthusiasm for consumer-oriented e-commerce ventures, genuine opportunities exist for these companies to turn the situation around.Now that the startup phase is over, companies must begin t >>>
Business opportunities and the Internet:Where do we stand?
Jacques Nantel
Following the collapse of technology stocks and the numerous bankruptcies that shook the e-commerce sector,many companies discounted the potential of this type of marketing.The objective of this article is to examine the genuine opportunities that >>>
Les portails verticaux et le commerce électronique interentreprises sur le Web
Irwin Kramer
Position >>>
Du commerce de détail au commerce électronique : des défis importants pour les entreprises canadiennes
Jacques Nantel
Position >>>
A managerial approach to ethnic products in Europe
Gabriel Siani
The market for ethnic food products in Europe has grown rapidly since the beginning of the 1980s, and numerous empirical studies clearly demonstrate that European consumers are increasingly attracted to exotic flavours. While part of the community >>>
Marketing in the «New and Improved» US Electrical Energy Sector
Mark Peterson
Spurred by technological improvements and broad public policy movements to allow more competition in formerly regulated industries, the US electrical energy industry has begun to deregulate. While in its formative stages, this deregulation is proceeding o >>>
